Icewear Arvostelua 

Very happy with my first order from Icewear (having visited their store in Reykjavik and regretted not buying anything while I was there). My order was received extraordinarily quickly, considering getting anything delivered from outside the UK seems to be a massive hassle nowadays, and I didn't feel that their shipping charges were too unreasonable.
The quality of the hoodie I ordered seems very good and the sizing was exactly as I expected, after using the detailed sizing information on the website.
I will definitely be placing further orders through the website in future, at least until I'm able to return to Iceland and buy in store!

1) the wool is in no way Merino. It's scratches and itches on the skin. Not the quality promised in the marketing BS

2) Their return process is for the toilet. Period!

3) because of 2) having to write off 170 Euro.

I have used Icewear for a number of years. I initially stumbled upon them by chance and was surprised by the quality of the wool used on their men's Icelandic wool jumpers, and I mean immense quality - fibre length, strength, loft, water repellence. I tend to use wool vs synthetics for outdoor sports and these jumpers were some of the few which were up to the task, hence £100 plus was a good investment.

However, over the past 3 years the quality seems to have decreased to the point where they are now no better than anything else out there, if not worse. I hope the company can return to their previous quality. Currently they are probably not worth the hassle and cost of having sent from Iceland.

I ordered a fairly expensive merino wool jumper. Size is good (I was careful to check in advance), however I can't believe this is really merino wool... it's the scratchiest wool I've ever seen / felt.

So now I'm returning the jumper - at a cost of £45!!!!!

My advice - find a UK supplier with free returns...

It is one of the worst experience. Bought a parka on the website it says waterproof I received as a water repellent. I asked them to correct this mistake and they said they corrected it on the website and they thanked me!I asked refund and they stopped writing me. On the other hand the quality of the parka is too poor. It is a very ordinary Chinese parka, even it smells Chinese!

I really regret ordering from this company. First of all, the website is quite poor and doesn’t work well on an iPad. It keeps resizing itself in a weird manner so you have to keep reloading it. It’s easy to miss items because you have to keep loading the page for more options and you won’t see all the different colour options until you select a garment and move into the description.

The sizing is a nightmare because they tell you they are European sizes but that doens’t really mean anything as French and German are different, and Scandinavian sizes are usually in accordance with the French way of sizing. So going with my personal experience I decided Small was probably an equivalent to 8 and Medium more like 10-12. I did a lot of research to see whether my assumption matched the measurements given on the Icewear website but there was no consistency and I came up with very weird in between sizes. I once before asked customer service about all this but they told me to measure myself, well that’s a bit of a tall order as I have very weird measurements that don’t fit a standard model. Whether I fit something or not depends on the way the garment is cut, not the chest-waist-hip measurements. So for instance I would fit a boxy, straight cut size 10 but not a slim fitted garment size 10. I definitely would not fit anything size 8-10, for instance. So in order to judge whether I’ll fit something or not, I really need more detailed descriptions of the garment and Icewear doesn’t provide any at all (e.g relaxed it, regular fit, slim fit - descriptions other companies use which do help). Sometimes the material composition is missing, too.

I ended up ordering several sweaters size M and some of them fit well while others are too big. I also ordered a unisex sweater and sized it down to S, which was perfect. In addition, I ordered a couple of men’s sweaters (because I liked the style) and S fit me quite well (only the arms were a bit long). XS which you would think would suit a small person like myself was too small.

I placed quite a big order, and that was a huge mistake. I had seen a notice about getting 20% off but couldn’t find any information and had to ask customer service. They responded after a couple of days and said I needed to create an account. So I did, but I still didn’t get the code. So the next day, customer service tells me to check junk mail for the code. Of course I had already done that but it wasn’t there! At this stage, I was losing my will to live and in retrospect, I wish I had just given up. But I finally got the code from them and proceeded with my order.

I faced a huge import duty despite the fact that Icewear claims on their website that you don’t have to pay it and I paid the £62 to cover shipment and duty. You have to go into a more detailed description, the fine print, to find that it only applies if your parcel is under 5 kg. Well I call this misleading advertising. I just had to swallow it and be grateful the 20% discount covered the import duty. Customer service weren’t knowledgeable about this and asked me to send proof twice before they acknowledged that they couldn’t help my order was over 5 kg... Somehow I just didn’t feel that my efforts to place a big order with them was in any way appreciated.

I should also mention that the 2 for 1 offer wasn’t very clearly marked on my final bill and it was difficult to check the amounts because of the way they separate VAT from the garment price.

So I received my items in the post. Many of the colours didn’t match the photos on the website, which are really poor. I had gone into Instagram to try and get an idea of the products but there aren’t that many photos there. It’s surprising since the company has existed since 1972. For instance, a sweater described as black is actually dark grey, and a red sweater sometimes shows in the picture as a strong red and sometimes as a kind of burgundy. I had to return a couple of Brynja sweaters that were too big and not really of a satisfactory quality (apparently they were hand knitted but just seemed flimsy to me and the shape was awkward). A pair of brown socks were simply a very ugly bright brown (impossible to tell from the photo). I was also going to return a blanket but found that my parcel would cost around £100 to return! At this stage, customer service offered a returns label but no further instructions. I’m sitting there wondering how to send it off. The following day, customer service tells me to arrange the collection myself. I have absolutely no idea how to do that with DHL and cannot find any such option on their website. I’ve exchanged countless emails with customer service and spent over a week or more worrying about the return, and have sadly lost my patience with this company.
Edit: I didn’t get import duty refund due to DHL failing to supply EPU and import duty no!

Excellent customer service
High quality product
I am extremely pleased with my purchases (Icelandic wool sweater , Nordic cotton sweater, blanket)
And when I have contacted customer services the replies have been prompt friendly and professional
Ok , I have read reviews about cost of returns etc and I did have to return one sweater but that was personal preference because I wanted a looser fit ,but ultimately the product and service is so good I consider that worth it

WOW. Ich habe Dienstag abend 2 Pullover bestellt und habe sie heute mittag (Freitag) erhalten. Service und Lieferung top, DHL Sendungsverfolgung, Zollabfertigung alles inklusive. Und jetzt zu den Hulda Pullovern: es ist ein Traum.... ich bin, was selbstgestrickt angeht, sehr verwöhnt, aber diese beiden toppen alles. Perfekter Sitz, tolle Passform. Ich werde jederzeit wieder bei icewear bestellen. Die 5 Sterne sind eigentlich noch zu wenig.

Bought a Norwegian Jumper from the website after visiting Iceland. Had some trouble with the confirmation of the purchase so wrote an E-mail to Icewear. They answered within a day and even continued the correspondence through the weekend even though they on the website say, that they will answer the following workday. Great customer service.
The product has nice features and is nice looking, but I miss a little more body shaped sewing.

Just received. They are lovely items. Will definitely buy again

I ordered Monday and it came Wednesday, really smooth operation, and so simple. great job team and will be using them again. Exactly how it should be.