Alpha Industries Arvostelua 

Bought an Alpha Industries MA-1 jacket the zip is atrocious such a poor quality product from a supposedly premium clothing brand the zip is now not allowing the jacket to be done up making it unwearable very poor all round.

Seems like a decent company and the free returns in the UK was much appreciated, however the product itself (in this case their heritage M65) was lacking the performance I wanted in a utilitarian jacket.
The pockets are not bellowed and have relatively limited space, both the chest and lower two pockets. There was no interior pocket, either, nor were there dedicated angled hand warmers.
Yes, if this is faithful to the original M65 design then so be it, but I personally wasn't on the market for an 100% accurate reproduction - I wanted decent utility and I was disappointed a military jacket surprisingly lacked that.

As for sizing, I am a 43 chest and the medium was a good size with a fashionable amount of extra room. For reference I'd usually go for a large on many garments, so I sized down by one in this case. Be warned, it's an intentionally roomy garment design! Their size charts are unhelpful as they don't list actual garment measurements. There is a waist drawstring for cinching but you have to tie the string across the torso which looks a bit odd if you wear the jacket open.

Another thing that I found a bit off-putting were the epaulettes, they're just not quite my style and generally aren't something a lot of guys go for, I think. They give very strong military vibes, I know this is a reproduction jacket but it's still something to bear in mind. You could possibly get the garment altered to remove the epaulettes (not without trace) or go for the 'early M65' model which is sans-epaulettes.
I opted for the navy colourway to soften the military vibe and that worked to an extent, but those epaulettes are inescapably military.

As for the material composition, a cool military heritage blend of polyester and cotton. Supposedly very hard-wearing. I'd also mention the stowaway hood was cool but you have this zipper across the collar which has a certain aesthetic that not everyone will want.

Overall a 6/10 garment. Definitely distinctive, and to some, iconic even, but for me it just didn't tick some basic boxes in terms of utility and style. This is not an understated garment, you have to wear it with some courage and panache, or not at all.

I have purchased Alpha Industries clothing & jackets in the past & will continue to do so. I have not had any issues with previous purchases regarding the product or delivery. We are retired first responders (Canada) & love your merchandise! ♥️🇨🇦

Rating based solely on online shopping experience: worst return experience I’ve had in over a decade! Unless you’re willing to pay $11 to try something on that may not be a fit and hunt down a USPS package drop off location, I wouldn’t recommend online purchases if you’re not 100% sure you’ll keep the item. I’d expect a more convenient & free return process for merchandise at this price point.

Delivery is timely and great jackets! Bought 2 White Sox jackets and a Sox hoodie love the products! Thinking of getting a 3rd jacket also.

Truly some of the worst customer service. Wouldn’t help with a signature required on delivery, and for a $370AUD jacket this is appalling. Then the jacket zip was faulty. Sent it back. Charged me $90 for return - even though they sold me a faulty item. Now won’t respond to my emails where I have addressed this and asked for my full refund. Dealt with Andrea each time. Truly appalling.

Good product, but not so much for the customer service. Stole nearly $90 of the refund credit.

I was really looking forward to this brand but I’m really disappointed with my experience. The fit of their clothing post order clearly isn’t a priority, which is frustrating as they market themselves as a premium brand.

I received a jacket as a gift, and it ended up being way too big. When we reached out to customer service hoping to exchange it for a smaller size, they told us it was past the exchange window and offered no help or alternatives.

Overall, the lack of flexibility and poor customer service is just subpar. I wouldn’t recommend paying over $200 for a brand that actually runs so cheap.

I paid extra for expedited shipping, and it was a complete waste of money.
My order was not even handed to the carrier until days after purchase, making the “expedited” option meaningless. If a company cannot actually ship orders on time, it should not be charging customers for faster delivery.
There was zero proactive communication about the delay. When I contacted customer support, they refused to take responsibility or refund the expedited shipping fee. Instead, they hid behind their terms and conditions.
This was not a carrier issue. It was a customer service failure. Alpha Industries chose policy over accountability and lost a customer because of it.
I strongly recommend that anyone considering this brand do not pay for expedited shipping, because you may not get it and they will not make it right.

I placed an order for two jackets on November 29th for €450, to be shipped to Spain. They still haven't arrived. I've sent emails, and they haven't offered any solution. I called their customer service, and the person who answered was not only rude but also seemed nervous, even though I'm the one who's been wronged!

They tell you that they won't refund anything until the packages are returned. How disgraceful!

It's them and their useless shipping companies who can't even deliver a simple package!

If you buy from AlphaIndustries.eu, be prepared to send emails, make calls, and be without your money for 40 to 60 days, if you're lucky.
Translate a conversation

Hihetetlenül rossz minőség. Többféle termékük is van tőlük, de egy kivételével az összes rossz minőség. Nem éri meg az árát!

Allow me to inform you that should you have any interest in purchasing garments from the brand Alpha Industry, I strongly advise against it. The quality of the fabric is notably subpar, the sizing is inconsistent, and, most regrettably, they do not offer exchanges. Throughout my 15 years of online shopping for clothing, I have never encountered a brand that utilizes such inexpensive materials. It is truly unjust to refuse exchanges when the sizing is inaccurate, ultimately resulting in the garments being discarded. It will end straight in the trash; never again buying any of that brand.

I have an Alpha bomber jacket worth €250 and have worn it no more than 15 times. Suddenly, there are damages to the fabric at both sleeve ends. The Velcro closure of the pockets keeps catching on the sleeve fabric and damaging it. These areas already look as if the jacket were two years old. The issue is known to Alpha, yet the sale of the defective jackets continues.

I ordered a pair of Camouflage cargos from this company on 27/09/2025. I received an email from Evri on 29/09/2025 stating they would receive my order within 48 hours. 72 hours later no delivery details. I wrote to Alpha industries who instead of answering asked me to forward the Evri email to them which was weird, but I complied. I received no further communication from Alpha Inustries and when I went back to check the Evri website the tracking number has ceased to work. I intend to approach my bank for a refund. Be very careful spending your money with this company it seems like the whole company is just an elaborate scam. They do not respond to queries and simply don’t fulfil their orders. Avoid them like the plague. Better off throwing your money in a bin at least that will require no effort.

I purchased the Alpha Industries Varsity Air Force Jacket, and after just two months, the sleeves are already in terrible condition.

I expected better quality from a jacket costing 160 euros. Disappointed with the durability and overall quality.

Their jackets are bad quality made in China, aren't the original quality yet. I have 2 ma1, one black and another green. Don't waste your money in Chinese goods

Ordinato un prodotto che il tacking da come consegnato ma io non ho ricevuto niente e alle mail il venditore non risponde. State alla larga

ARNAQUE : pantalons de très mauvaise qualité, rien à voir avec la vidéo ! Après 2 demandes de remboursement je n'ai reçu aucune nouvelle d'eux et dans leur conditions générales on voit qu'ils refuses les retours sur les prix promo malgré ce qu'ils disent dans leur vidéo ! 2 plaintes ont été déposées ! FUYEZ

Fuyez, ils vendent de la m…… et après réclamation de retour voilà ce que j’ai reçu.
Bonjour,

Merci d’avoir pris le temps de nous contacter. Je suis sincèrement désolée d’apprendre que le produit reçu ne correspond pas à vos attentes.

Toutefois, conformément à nos Conditions Générales de Vente acceptées lors de votre achat, et compte tenu de la forte remise appliquée dans le cadre de notre offre de lancement, nous ne sommes pas en mesure de procéder à un remboursement, ni à un échange ou à un avoir pour cet article. Nous savons que cela peut être décevant, et nous regrettons sincèrement toute gêne occasionnée.

Soyez assuré que nous portons une grande attention à la satisfaction de nos clients et que cette politique est nécessaire afin de proposer des tarifs aussi avantageux. Nous restons néanmoins à votre disposition si vous avez d’autres questions ou besoins d’assistance concernant votre commande.

Je vous remercie de votre compréhension et reste à votre écoute pour toute autre demande.

Cordialement,
Alice – Équipe AlphaGear
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Commentaire:
Bonjour, La commande que je vous ai faite ne correspond pas à ce que j’attendais, Quelle est la marche à suivre pour vous renvoyer le colis (neuf) et ainsi être remboursé ? Merci d’avance pour votre retour.
😡😡😡😡
Escrocs.