Sobha Realty Arvostelua 

I was very satisfied with Ms. Maryam

Hereby I would like to share my very positive experience with Sobha Realty. Immediately after booking we received access to their mobile app where we can clearly see the purchase / document status, payment schedule, confirmation of received payments, etc.
Electronic signing of the booking form and later on the SPA (Sales and Purchase Agreement) was also very transparent and easy.
In case of any unclarities their customer support team reacts immediately, following business day at the latest. I am personally in contact with Mr. Safeer Alyousef and his approach is simply great.

“I had an excellent experience with Sobha Realty. Natalia from the CRM Department was incredibly professional, attentive, and supportive throughout the entire process. She made everything seamless and always went the extra mile to ensure I felt informed and cared for. The CRM team’s dedication and efficiency truly exceeded my expectations. Highly recommend!”

I was helped by Natalia, who was incredibly helpful and diligent. She helped me get through a number of matters I was dealing with.
Thank you

Tarek kandkji ‏تعامل ممتاز جدا

A good developer, very strict with procedures — sometimes too strict for the client — but overall the staff are friendly and cooperative, especially Dihia, she strikes a perfect balance between her commitment to the company and her dedication to customer service.
We would also like to highlight Dayana at the Sobha Sapphire reception desk; she is extremely kind and very helpful.

I would like to give my all apreciation to Mr Joel Biju for supporting me with the handover, title deed.. he responds quickly to all my questions..and solve my problems. Ioana Gramescu

Apart from obvious miscoordination issues in Sobha accounting department, the experience with the CRM was great. I always received prompt replies in less than 10 minutes. Nawar was very professional and helpful. My purchase experience to date was Good.

Shoba sales personnel promise the world to you when they are selling an apartment to you but when the customer wants to sell, the sakes people disappear. The one that has sold you the apartment leaves Shoba and then there is NO ACCOUNTABILITY.
I bought two off plan apartments with Shoba based on the Shoba LABEL/BRAND, but so far disappointed.
It also seems now that the Projects are delayed, whereas Shoba had a reputation for completing projects ON TIME.
If Shoba wishes to maintain their Reputation as the Number One trusted builder, they need to pull up their socks.

Trustable construction company, thank you

The process of getting my SPA signed by both party very smooth and simple and special thanks for "Mariam Solyman" for the efforts done and the speed camunication.

Menna a from CRM team thanks so much to assisting me in signing my spa. Am very grateful. It would have taken ages to sign. Thank u

Good and prompt Service.

There has been to and fro with regard to communication but all ended well. Good Service

I had handover of my unit The Crest by Sobha , for me this was first time experience and I was very nervous about the whole handover and arranging everything , Joel Alex from Sobha CRM team made everything easy and stress free for me , he was amazing and always there to help and assist me with everything even the smallest issue , he would follow up on everything we discussed and went through in detail with everything , DEWA and everything else
Joel is a credit to the CRM Sobha team , I cannot thank him enough for all his help

J'ai été pressé pour envoyer un Acompte pour réserver une unité. L'unité de me satisfaisant pas j'ai donc renoncé à la reservation et cela fait plus de 4 mois et je n'ai toujours pas été remboursé. Je n'ai aucune réponse quand je leur écrit.

I had a terrible experience with Sobha Realty regarding their referral program.

When I purchased my property, I was never informed about the referral discount, despite the fact that they were fully aware I referred a friend. Only after the purchase did they start hiding behind “technicalities” and arbitrary rules that were never disclosed upfront. Their representative, Aleksandra, admitted she knew about the referral but still failed to explain the process or my eligibility at the time of purchase.

Both I and my referee provided clear proof of the referral before any payment was made, yet Sobha chose to twist the situation to avoid honouring their own policy. Instead of resolving the issue in good faith, they continuously pushed responsibility around, contradicted themselves in emails, and ignored the obvious facts.

This isn’t just poor customer service — it’s deceptive. They profited from my purchase and then refused to apply the discount that influenced my decision to buy in the first place.

If you are considering buying from Sobha Realty, be warned: they are not transparent, they do not act in good faith, and once they have your money, they will hide behind excuses rather than honour their commitments.

I strongly advise anyone thinking about investing with Sobha Realty to reconsider.

Sorry to say after 7 email request Sobha hesitate to reply and clarification for what they are doing to all customers:

As per UAE monetary regulations, the United Arab Emirates Dirham (AED) is legally pegged to the United States Dollar (USD) at a fixed rate of 1 USD = 3.6725 AED. This rate, maintained by the UAE Central Bank, is the official and mandatory conversion benchmark for all formal financial transactions in the country.
In view of this, I requested clarification as to why this official rate has not been observed in respect of my payments. I lost AED 4,000 in a simple transfer of USD63,550.

Imagine if Sobha doing this to all their customer for each transaction, amount of money Sobha will make is unpredictable?

I purchased a Dubai property via Invicta Investments (UK Companies House registered). When problems arose, Invicta stopped responding and introduced Sobha’s London rep, Mr. Nader Djavadizadeh, as my point of contact. Since July 2025 I’ve sent numerous emails to him — none were answered.

As a result, I filed complaints with multiple regulators, including:

UK Action Fraud (Ref NFRC250807560577)

FCA (Financial Conduct Authority) — Intelligence Report 211783395

The Property Ombudsman — Case 32934

Advertising Standards Authority (ASA) — multiple cases, ongoing

Southwark Trading Standards (via Citizens Advice)

Dubai Land Department / RERA — to verify licensing

Sobha presents itself as a global luxury brand, but my experience shows otherwise. Buyers in their Mayfair showroom deserve accountability — instead, I was ignored by the very person Sobha put forward to help.

If their Business Development Manager cannot or will not respond, it raises serious questions about Sobha’s oversight of those representing them in the UK.

Future buyers: be cautious. Don’t be swayed by polished events and glossy marketing. When problems arise, you may be left with nothing but unanswered emails.

Extremely disappointing experience with Sobha Realty. We bought a 2 bedroom apartment at the Siniya Island.
What should have been a smooth and professional process has instead turned into a source of stress and frustration. Payments were mishandled, basic accounting mistakes were never corrected, and despite providing clear evidence, Sobha has failed to resolve the issues.
Even worse than the financial discrepancies has been the lack of transparency and accountability. Emails go unanswered, promises are ignored, and customer service feels careless and unprofessional. For a company that presents itself as a premium, international developer, this level of support is shocking.
Sobha’s reputation for “luxury” does not match the reality we experienced. Instead of professionalism, we encountered hidden issues, poor communication, and a total absence of responsibility.
⚠️ I strongly advise anyone considering Sobha to proceed with extreme caution.

I am POD person i have purchased an apartment with your esteemed company. Unfortunately, due to serious health conditions and undergoing medical operations, I experienced delays in paying some of the installments, which resulted in late payment fines.
I visited the collections department and submitted the necessary medical reports to explain my situation. I kindly requested an exemption or at least a discount on the late fees. However, I did not receive a response or the necessary support. I also asked for assistance in escalating my request to senior management, but unfortunately, no further action was taken.
I sincerely hope you will consider my case and support me in resolving this matter, taking into account my health condition and circumstances.