Fortu Wealth Arvostelua 9

Very interesting and percpective project with good fresh ideas and non-standard solutions. I think
successful growth awaits them.

have not tried the product yet, but spoke to CEO and invested a small ticket via Seedrs, they seem to know what they are doing, it is a new vision of the future of private banking industry, it might work as this industry has a great room for improvement and innovation.

Truly transparent work environment that fosters open communication and honesty. A promising startup - excited to see its growth!

I think the company has a potential to grow.

good job, UBS and CS can not even do a decent iOS app, they will be gone in 5 years, I would like to invest and support this project

Hugely strange approach - I signed up on the website to apply for an account. I was approached by Azamat on WhatsApp (who is a director after a quick company house check - but yes WhatsApp). He called and let me know about the product, which was good and was happy to use their banking services but unlikely to ever trust them for many years with investments or larger amounts of money. He wanted some background which was also normal as to understand his client. Was quick to let me know about raising cash for Fortu Wealth (within 2 minutes of the 5 minute call) and how current clients could buy some shares at a discounted price - this is a brand based at L39 so my confidence was high, but question marks did start to appear.

‘Weirdness‘ began - He then made a request on WhatsApp for my ID, I sent; Passport, driving license and a bank statement (in hindsight I shouldn’t have). He further requested another bank statement (he must have used confirmation of payee which didn’t match, I don’t know why, so he wanted to confirm). He also asked for a LinkedIn profile and CV. Simply, alarm bells started ringing that there isn’t an actual process for checking customers electronically, which really is a standard entry requirement for a fintech with an ID service like Starling have, or even Revolut like ‘Jumio’. I understand, but asking for someone’s whole life through WhatsApp for what is basically a rebranded basic account that pays no interest or simply offers anything other than a pay in, pay out function is mind boggling. Offer customers an electronic format of ID checking or do it in person - if not, don’t ask customers for a significant amount of personal documents through an instant messaging platform

Sadly, this isn’t a solution or even a product to anything yet, it won’t replace a traditional investment, merchant or private bank. Simply as they haven’t got the appropriate technologies to make that possible, they clearly need to take a walk around the city to ask for some investment. Sadly, I appreciate that could be tricky, as without clients I think it will be near impossible. Any institutional investor may like the idea but won’t see the need or requirements for their current offerings, especially without clients to really back that idea up. They may in the future, but Azamat and Fortu need to offer a simple and clean process to open, offering an electronic process of verification teamed with a client interview would be much more realistic with many more on boarding. You can’t be selective of your requirements if you have nothing to offer but a basic account, no matter if your brand is to appear exclusive, with exclusivity must come a benefit.

It may improve in the future, but I won’t be a client or would I feel comfortable investing in them.

I have forwarded my worries to their banking partner, Clearbank (Railsbank) who’s MD is a personal friend and business partner in a project of mine. I do wish them the best with this endeavour.

long way to go - but on the right track

Personalised onboarding, great app design and functionality

Met the team at PayExpo 2019. Really friendly guys, developing a E-Wallet solution hybrid with private banking. Good luck with the progress!