Stop forcing American rudeness down our throats.
I am writing to lodge a formal complaint regarding your refusal to amend the way I am addressed in correspondence. Specifically, your insistence on using my first name by default is unacceptable, and your claim that this cannot be changed raises serious concerns.
In the UK, it is standard and respectful to address individuals using a title and surname unless they have explicitly consented otherwise. Your use of first names without permission is presumptive, culturally insensitive, and disrespectful—especially to customers from backgrounds such as Indian and other Asian cultures, where such familiarity is considered inappropriate.
You claim it is not possible to alter this, yet there is no technical or legal reason preventing a competent organisation from allowing an “Address As” field. Many institutions already offer this, demonstrating respect for customer preferences, formality, and cultural norms.
Furthermore, under the Data Protection Act 2018 and the UK GDPR, individuals have the right to expect their personal data to be used fairly, lawfully, and in a transparent manner. This includes how you process and display our names. Using a form of address that I have not consented to—and refusing to change it—may constitute a breach of these principles, particularly the right to rectification and accuracy under Article 5(1)(d) and Article 16.
The claim that first-name usage is “friendlier” is unfounded and rooted in US marketing practices, not UK customer service standards. It is not your place to decide the level of familiarity in your communications with customers.








