Small customer base in UK so of little use
Xmatch operated by Various, Inc. who are basically the old Friendfinder and Adultfriendfinder people. Xmatch is pretty much AFF under another name and inherits the profile database from AFF as there was profiles for like 10 years ago that were on AFF.
Living in the northern part of the UK, unfortunately, it's customer base is extremely small and with pretty much any features to contact anyone behind a paywall, it has nothing to offer unless you are in a very densely populated part of the UK like London. As for cities like Glasgow, Edinburgh, forget it, there is hardly anyone on it.
The interest I had was from American ladies which is fine but been there, done that years ago but prefer someone more local.
That being said, if the customer base was high, the site does have the ability to be really good and is probably of much better use for those already living in the United States. As for UK, far less so from what I can see.