Wealthflo Arvostelua 

We joined Wealthflo while building and growing our short-term accommodation business, Cara Luxe Stays, and one of the things we have valued most is how practical the course has been.

The course isn't just about theory. We have been able to take what we have learned and apply it directly to our business, particularly around pricing strategy, property presentation, listing optimisation, understanding our market and approaching short-term accommodation as a business.

We started actively applying a number of these learnings during August 2026, and we are already seeing encouraging measurable results.

Our September occupancy has reached 68%, compared with 55% across the current quarter, representing approximately a 24% relative improvement in occupancy. At the same time, our average nightly rate has increased by approximately 13%.

What has been particularly encouraging is that we haven't had to lower our nightly rates to achieve higher occupancy. Our revenue per available listing night has increased by approximately 41%, and by 22 September our monthly revenue is already approximately 56% higher than July.

Of course, there are a number of factors that contribute to business performance, but applying the principles we have learned through Wealthflo has helped us become much more strategic and deliberate about how we price, present and operate our properties.

We are still relatively early in our journey and continuing to grow Cara Luxe Stays, but having a framework to follow has given us much greater confidence in the decisions we are making.

The support has also been a big part of the experience. Being able to ask questions and receive guidance as we put the course learnings into practice has been extremely valuable.

We are very pleased with the progress we are seeing and look forward to continuing to apply what we have learned as we grow our business.

Lini & Carlos
Cara Luxe Stays

I spent fourteen years working in the Queensland coal mines before I had my first baby at 39. After that, going back to the pit just wasn't an option I bare missing that much time with my kids. But I still wanted to build something of my own. Something I could run from home, be present for my children, and genuinely contribute to my family to take some of that financial burden off my partner who is still in the mines.
I'd been following James Murphy for a while before I took the leap. I watched a few of his webinars and loved what I was hearing, but I was nervous this was completely new territory for me, and it was a real investment. I got on a call with Mark, one of the onboarders, and he was fantastic. He walked me through exactly what the coaching and support would look like, and helped me understand what I'd actually be getting for that investment. I decided to go all in on the 12-month program, because I didn't just want to learn how to get one property I wanted the support to build something life-changing.
I won't pretend the fear wasn't real. Starting your own company, stepping away from working for someone else, doing something you've never done before anyone would be nervous. But once I committed, the amount of support blew me away. This isn't a "watch some videos and good luck" program. There are coaches across every part of the business, setup, talking to agents, budgeting, company structure, software, automated systems, tax, building your team, learning to go hands-off so you actually get your time back. There are multiple live coaching calls every single week, run by people who genuinely know this space inside and out, plus a whole community of people at every stage of the journey sharing advice and support. On the 12-month tier, you even get direct access to James himself, once or twice a week and can ask direct questions you need covered.
When you're brand new, you're green and its genuinely overwhelming at times because its all new, and that's exactly when the support matters most, and exactly when it shows up. Step-by-step training, ready-to-use templates and SOPs you can adapt to your own business, real people you can ask real questions to. I honestly do not believe I would be where I am now without it.
Today I'm a mum of two, my partner works away in the mines a lot, and I'm running this business largely on my own alongside raising our kids. I started L&Co Retreats in October 2025, and in under a year I already manage two properties, both in Mackay, Queensland, with a third in the works and my sights set on expanding into Airlie Beach and the Brisbane market next. I know the investment is a big, scary step for a lot of people, I get it, I felt that fear too. But the training, the mentorship, and the community around you make it worth every cent if you're serious about building something real.
If you're an everyday person like me wondering if this is legit, it is. It's not a get-rich-quick scheme, it's a genuine business education with people who show up for you. I have no regrets about my choice to invest in the support and systems in this space and highly recommend it.

Bec, L&Co Retreats

I signed up with Wealthflo in August 2025 and it has been an incredibly enriching experience. My life has changed drastically for the better. I am on track to leave the employee life for good by December 2026. I was a lawyer and I can now call myself an entrepreneur, on track to becoming a big business owner. The course provided everything I needed to launch my first property within 2 months of joining the program! I am now 5 properties large after only 1 year of signing up. The best part is the community and real human support at each step. All the coaches are generous with their time and speak from experience. They are all in the same game and wish to see everyone thriving. That is the kind of culture James and Steph have created. Grateful to be a part of it all!

Joining Wealthflo has been a truly life-changing decision for me.

When I first decided to join the course, I never imagined that I would come this far or build a successful short-term rental business. Wealthflo gave me the knowledge, guidance and, most importantly, a clear pathway to follow my dreams step by step.

Last year, I launched three properties, and this year I have added two more. Seeing how far I have come has been an incredible and very emotional journey. I honestly don’t think I would have been able to achieve this without the support and guidance from James, Darryl,Matt and the entire Wealth Flow coaching team.

They genuinely support you, answer your questions, share their experience and help you move forward with confidence. Wealthflo is not just a course—it has given me the confidence and direction to build something I once only dreamed about.

I’m truly grateful to the entire Wealth Flo team, especially James and the coaches, for believing in us and showing us the way.

Thank you, Wealth Flow, for being such an important part of my journey. ❤️

My experience with Wealthflo has been exceptional. The network and the support you get one to one from having a coach, (Mel Gardner), who is awesome, to the community that always try to help you with you, no matter where you are in your journey. The systems the tech and the community has helped my start my journey of financial freedom.

I can highly recommend WealthFlo and James Murphy to anyone who is serious about building a successful short-term rental business.

What makes WealthFlow different is that you’re not just buying into a mentoring course—you’re joining a community of people who are actively building the businesses you aspire to create. Having direct access to James, experienced coaches, proven systems, templates, and regular coaching calls is incredibly valuable.

Like anything worthwhile, this isn’t a “get rich quick” program. You have to invest your time, energy, and effort. If you show up, ask questions, implement what you learn, and stay consistent, the support available is exceptional.

In less than five months, I’ve gone from owning zero international short-term rental properties to securing more than ten properties across multiple countries. And I will not stop here. WealthFlow has played a significant role in making that possible.

One of the biggest benefits is the community itself. You’ll meet ambitious, supportive people who are at different stages of the journey, and there’s something to learn from everyone.

If your goal is to build financial freedom, create more control over your time, and surround yourself with people who are already doing what you want to achieve, I can wholeheartedly recommend James and WealthFlow.

The expertise, coaching and community are brilliant. I don’t think we’d have started without their guidance and support. We enrolled in the course October last year, got our first property quickly and the team are still coaching, mentoring and refining the course to continually improve

My husband and I couldn't have been as successful as we have been in our short-term rental business so quickly without this program. We only had experience being property owners with long-term tenants and a property manager. Due to what we've learned from the program, we've been able to establish a business, launch a property, have a team (virtual assistants, pricing & revenue, a reliable cleaner & vendors), have a property & building manager who trust us, platforms & systems set up so we do not have to manage the day-to-day personally, achieve Guest Favorite and Superhost statuses on Airbnb and are listed on multiple platforms with a 4.9 rating. From the course content to the coaches and the community, it's been a 5-star experience. Grateful that we found this program, and excited that Wealthflo is constantly introducing new tools and information that help us win as hosts.

Working with James has made an enormous difference to Local Soul and completely changed the direction of our Swansea serviced accommodation business.

Before implementing his strategies, our July revenue under a management company was approximately £9515. One year later, after making the changes James recommended, we achieved £24,240 for July after only relaunching the portfolio in May which is 2.5 times the revenue.

The results speak for themselves, but what has been equally valuable is the level of personal support behind them. James has been incredibly generous with his time, always willing to jump on a one to one call, work through a problem and genuinely help us find the right solution for the business. It never feels like generic advice or a one size fits all program.

The daily webinars have also been incredibly valuable, covering almost every aspect of the short term rental industry and bringing together experienced people from across the STR community. There is always something new to learn and implement and we learn alot from everyone elses questions too!

James genuinely wants the people he works with to succeed. His support, knowledge and practical guidance have helped us turn Local Soul around, and we are extremely grateful for the impact he has had on both the business and our confidence as operators. Forever thankful!

I've been mentored by James and the team since the early days of the program. I've seen the network grow and develop immensely throughout that time, now with members and coaches all over the globe. It's been a great resource for someone like myself looking to grow an international property business. The coaches have been fantastic, offering detailed knowledge and insights into specific topics and locations.

When I joined the course in September 2024, I was already running two Airbnb properties successfully, but I knew there were big gaps in my knowledge. I didn’t really understand pricing strategies, how to optimise my calendars, or how to generate direct bookings through my own website. I also wanted to scale but had a real mental block around rent-to-rent. I had no confidence approaching landlords or estate agents.

One of the biggest things the course gave me was confidence. Through the coaching, scripts, live calls and listening to other members and mentors, I quickly realised those conversations weren’t nearly as intimidating as I’d built them up to be. That mindset shift helped me secure my third and fourth property much sooner than I expected.

Eighteen months later, I now run seven serviced accommodation properties, including two in Bournemouth that I manage completely remotely through systems and a fantastic team. Those properties had a difficult start because I took them on during low season, but James coached me through the numbers, pricing strategies and how to hold my nerve. They are now consistently achieving excellent occupancy levels, with many months at 80%-90%

I’ve also launched a management company with guidance from Mark and now have management clients alongside my own portfolio, giving me an additional income stream.

Perhaps the biggest change is that this business has allowed me to transition away from relying solely on my photography career. I still photograph because I love it, but now I have the freedom to choose projects I’m genuinely passionate about rather than taking every job.

The course isn’t just about getting properties it’s about building a business and a lifestyle, it has gifted me time.

I’ve learned how to systemise everything, work with a VA, build a guest relations team and create processes that allow the business to run efficiently. That has put me in a strong position to continue scaling.

What I’ve appreciated most is the support. There are live coaching calls almost every day, and even now, after building a successful business, I still attend because I’m always learning something new.

Mark, in particular, has been an incredible mentor. He’s always willing to look over deals, challenge my thinking when needed, and offer honest advice whenever I’ve had a wobble. He’s always there for me which I am very greatful for.

If you’re prepared to put the work in, I genuinely believe this course can change your business. It certainly changed mine. It’s given me knowledge, confidence, practical systems, ongoing support, and ultimately a business that has completely transformed my life.

Since my baby came along, I have started working towards a new goal to financial freedom while ensuring flexibility to be one of the priorities because I want to spend time with my family and be there whenever and wherever my son needs me, especially in his early childhood.

I found James, got inspired and determined that STR business would be my new journey that contributes to flexibility and financial freedom.

I am working towards an ambitious goal and found his tools really helpful to plan ahead where I want to be and what I need to get there.

I faced so many challenges looking for my first property in Melbourne, but I didn’t take objection and rejection for an answer. Fortunately, Stacey, my coach, has been so helpful, supportive and compassionate about our journey. And… we got our 1st property with credits go to Stacey because she was also helping keeping an eye on opportunities for us from her side.

It’s been one week since the launch and we have received 15 bookings until December 2026. Although I am and my team is newbies in this journey, we are thrilled to finally kick start the new journey and cannot wait to unlock the next bigger milestone.

Wealthflo, James Murphy and his extensive team are an honest and very experienced team. The structure of the platform, the coaching and mentoring and the amount of experience and support they provide is incredible. The community and network of support that Wealthflo has created and the culture within this community is amazing. I highly recommend Wealthflo to anyone considering a business in STR or those looking to scale their business.

I initially started my journey with GPWN about three years ago, which has now moved across to 'Wealthflo'.
I have found the support and mentorship to be invaluable in building my Short Term Rental business. I'm up to 4 units now, and it's been really successful. I can genuinely say it's due to the advice I've received from doing this course and the clinics.

The reality is only 5-10% of people in the short-term rental world are doing this correctly, and the only way to do this correctly is to learn from someone who has been doing it for a long time. James and his team have.
It's the same for building any business.
You need to find mentors who have been through all the pain that you don't need to.
Over the last three years, I think much of the advice I've been given has enabled me not to fall into many of the traps that other people have.
Like anything in life, to progress, you have to put your first step forward, and this is what I did by joining this course. I would highly recommend.
I know lots of people want to see proof, so here's the website of my properties that I've built now. I can't post a link, so just Google 'Inspirational Stays Verbier'

I joined WealthFlo in February after coming across James and Steph's videos and attending the free workshops a few times.

The opportunity to earn more income was definitely part of the attraction, but it wasn't the only reason I joined. I was looking for more freedom, flexibility and enjoyment in my work while building something I genuinely loved.

I had a background in Interior Design, 20 years of business ownership and experience running a successful airbnb in the Blue Mountains. What I was missing were the systems, processes and framework needed to scale those skills into something bigger.

Like most people, I did plenty of research before joining. What stood out to me was that James, Steph, the coaches and the wider community turned out to be exactly as they present themselves online. Genuine, down-to-earth people who genuinely care about helping others succeed.

Since joining, I've attended the coaching calls, worked through the training and gradually built the confidence to put the business model into practice. The biggest shift for me has been learning how to present myself professionally and confidently to agents and following the scripts provided until they become second nature.

In fact, I secured my first property today, which is a milestone I'm incredibly excited about. The moment I knew things were starting to work wasn't actually getting the property, it was receiving a call from an agent who was open to my business model and wanted to continue the conversation. That was the point where I realised the training and repetition were paying off.

A special mention to coaches Craig and Becs, who have both been knowledgeable, supportive and generous with their time throughout the process.

If you're considering WealthFlo, my experience has been simple: the people are real, the support is genuine, and if you're willing to do the work and back yourself, your life will start changing for the better.

They are GPWN, which has a lot of bad reviews.

And based on my experience, this company treated employees unfairly by leaving some unpaid after termination. I would advise others to do their own research before engaging with this company.

How could this couple provide good service if they don't even pay the people? Their services are poor, the courses are not worth paying.