Costs a bit more than many t-shirts however I bought three more because as I was ironing some old t-shirts I noticed my spoke ones still lined up on the seams like they were new. My recently bought £20 cheap ones were out of shape after one wash. I then thought about it and the oldest of my spoke ones must be over ten years old now. Owned from way back when they did one type of jeans, chinos and the tees I think. So yeah 10+ year old tees I'm still happy to wear (even minimum fading). Sounds like an investment to me. So I did.