Nicola Easterby Arvostelua 

Before joining Brand Collab Bootcamp, my media was growing, but my approach to pitching was still far too intuitive, and I wasn’t truly profitable. I already had the audience, the results, and years of experience, yet I lacked a real sales structure and the confidence to position bigger concepts and higher-end offers properly.

I hesitated at first because it’s a significant investment, but I couldn’t find another program addressing these very specific challenges creators face once they already know how to create content. This isn’t a magic solution — you still need to put in the work and apply what you learn consistently. But Nicolas genuinely wants people to succeed, and the mindset shift alone has been incredibly valuable. She constantly pushes you to think beyond what you currently believe is possible, with real examples and experience to back it up.

Since joining, I’ve completely changed the way I pitch brands and position my offers. I now sell my premium packages much more confidently, and I’m no longer uncomfortable talking about pricing. I have a far clearer understanding of the value I bring, and brands feel that confidence too.

What I found most valuable is how actionable the program is. The short videos and worksheets make it easy to immediately implement the strategies instead of staying stuck in theory. The monthly calls and mindset work also played a huge role in helping me think bigger, price more fairly, and step into the next stage of my business.

I’d absolutely recommend Brand Collab Bootcamp to creators who are already good at content creation but struggle more with the business and sales side. If you’re ready to put in the work and want more clarity, structure, and confidence in selling your work at its true value, this program is incredibly helpful.

Nicola and her courses are absolutely the best! I’m so glad that I enrolled into two of her programs over the last few years as
I can see how much I’ve improved my content and all the media kit/portfolio etc after learning from her for many many months! She is extremely knowledgeable and very easy to talk to which I think is super important for a mentor.

We landed our first tourism board partnership after using one of Nicole’s pitch templates! But the interesting thing is we pitched to this tourism board twice with responses like “We have all our partnerships in place for this year” and then “Not at this time”. We almost gave up until we found Nicole’s guidance and were inspired to try again. We sent them a third pitch email using her template and they responded “We’d love to partner with you.” We were so excited! We are leaving in 2 days for our tourism board partnership trip. Thank you so much! We can’t wait to send out more pitches when we get back.

I scored two collab with 2 travel brand through the methods the BCB teaches. It was my first time getting paid collabs with travel brands & first time working with them too. It helped a lot that the BCB gave me confidence to pitch to the brands and not lower the price of videos that I charge to brands alot!
It’s deffo worth joining BCB, especially as you learn from Nicola- who has been collaborating with travel brands for years so she knows the ins & outs of working with travel brands. You’ll learn how to fix your socials, the right way to pitch to travel and non- travel brands and maybe even score long-term partnerships.

I feel so lucky to have worked with Nicola. I came across her at a really interesting time for me because I was starting to build my community on Instagram, and while I was creating content that was getting a lot of views and engagement, I hadn’t quite figured out the piece that actually connects with brands and leads to collaborations.

So I didn’t really know how to go about it and felt a little lost. I also just didn’t have the confidence to reach out to brands.

That’s where Nicola really made all the difference. She really gave me the right tools, helped me figure out a system that worked for me and, more importantly, helped me feel confident pitching to brands and actually landing deals very quickly. In fact, once literally within an hour of sending an email to a tourism board using one of her templates, I got a response saying yes, which completely blew me away.

It was such a big mindset shift, along with tools I didn’t have before, and helped me take that next step.

Now, today, I’m actually a full-time content creator, and I’m so grateful for the help she gave me at the beginning of my journey. She’s such a wonderful person and has always continued to support me whenever I have a question or want to run an idea by her.

Overall, I’m just incredibly appreciative to have worked with her, and I truly can’t recommend her enough.

Nicola genuinely cares about people in her course and helping them learn how to pitch.

Her course is useful and practical because she provides templates but also tailored guidance for specific brands and scenarios. There are nuances for pitching to tourism brands to small business operators, and brand collaborations or sponsorships can look different depending on your niche, platform size and content identity.

During her 6 month course, I went from feeling like I wouldn't land sponsorships or collaborations to landing multiple collaborations, with one being a potential paid opportunity.

Nicola didn't just give advice on pitching but also helped to shape the direction of my platforms, and gave guidance on how to position my Instagram and YouTube to be more marketable to brands as I was trying to balance showing personality vs professionalism. She also gave us access to a wider group of creators that shared similar challenges and supported each other.

Learning how to pitch is a set of skills that all creators should learn and Nicola's course is comprehensive and personalised for each person. I'd highly recommend this!

I joined BCB after having taken other courses, but this was the first time I felt truly guided through the work that actually makes a difference: understanding what sets you apart. You do get access to many pitching templates on how to approach outreach and different scenarios, but for those emails to be effective, you need the foundation that many people skip. That’s exactly what BCB focuses on. It gives you the tools and mindset to truly understand your value first, and from there everything changes, from how you pitch to how you position yourself and the level of collaborations you attract.

What I really appreciated is the level of support. Nicola is very present, the hotseat sessions are incredibly valuable, and the monthly calls create a real sense of community. This kind of work can feel isolating, so being part of a group on the same path makes a big difference. I would recommend it to anyone who knows they have value and wants to confidently own it and communicate it in a more strategic way.

Nicola is truly the best teacher in the travel creator industry.
She has niched down and has so much experience within the exact industry I want to become successful in that I trust her 100%.
She shows up and genuinely cares about each individual who takes her courses. I didn’t feel like just a number and get sent a link to a course I’d paid for - I got 1-1 help and advice where I needed it most.

Her materials were able to show me what I need to do in order to turn my content creation into a business and not just a hobby. I can now position myself as a professional and have the tools to pitch my services in a way that secures me paid work.

I truly wouldn’t trust anyone else but Nicola!