Ignite Dating Arvostelua 19

I wanted to express my gratitude for team at Ignite. I found that being a client helped my learn more about myself and my dating goals. Michelle was so understanding about my needs and supported me through the whole process, which can be very overwhelming. I'm feel lucky to now be in a really mature relationship and have a very loving Partner.

My experience with Michelle and Ignite has been an absolute joy. She put me instantly at ease and listened patiently to my many quirks and hopes. Anyone Michelle has introduced me to has lived up to my complicated brief. Always smart, engaging, and stimulating.
LW London

I met with Julie for an interview or profiling session. She very empathetic and knowledgeable. She took time to understand my needs and my reluctance to dating. However at the end of the consultation we agreed that I was not quite ready to date and I subsequently engaged in coaching sessions with her which are going fabulously well. I like this staged approach of not pushing for me to join but working with me until I am ready. I am already excited about my dating journey.Thank you Ignite!

I am writing this as a truthful account of my personal experience, not to be malicious, but to help others make an informed decision.

I joined Ignite Dating in March 2024. It is now January 2026, and during this time I have had one single date, which was not a good match and went nowhere.

From the outset, communication was poor. Despite being clear at signup that I preferred to date locally in the South East, I was repeatedly encouraged to date in London, which I found stressful and unsuitable for my lifestyle. I raised this concern early on and several times thereafter, but it was consistently disregarded.

Throughout my membership, there were multiple periods of several weeks — and in some cases months — with no contact at all. This happened more than once. I had to do nearly all of the chasing. When communication eventually resumed, it was typically accompanied by apologies, explanations, and assurances that things would improve — but in practice, nothing changed.

I was also passed between multiple account managers, requiring repeated introductory calls and re-explaining my preferences each time. This lack of continuity made it difficult to feel that my profile was being actively or personally managed.

I joined a matchmaking agency specifically to remove the noise and effort of dating apps, expecting proactive headhunting, consistent communication, and a genuinely hands-on service. Unfortunately, this was not my experience.

For context, I am confident, physically fit, professionally successful, and live a flexible, healthy lifestyle. Since returning to dating apps, I have had no difficulty receiving interest or matches. This review is therefore not about personal dating challenges, but about service quality, delivery, and value for money.

The fee was approximately £3,500, and based on my experience, the outcome did not come close to justifying the cost. While the onboarding process and early conversations were optimistic and encouraging, the service afterward felt minimal, reactive, and impersonal.

Based on my experience, Ignite felt far more focused on onboarding new clients than delivering consistent matchmaking support after payment was taken.

I’m sure some clients may have had a better experience, but mine was deeply disappointing. I would strongly encourage anyone considering this service to ask very clear questions about communication frequency, accountability, and what level of active matchmaking is realistically provided once you’ve signed up.

I joined Ignite Dating just over a year ago after burning out on the traditional dating apps (not that I was ever a fan of dating to begin with). I’d recently become a single mother by choice and had been single for 6–7 years. I didn’t have the time, or the inclination, to swipe endlessly, so I set out to find someone who could handle the laborious beginning bit for me. That’s when I found Ignite.

In truth, I hadn't really shopped around so had little to compare it to when I had my introductory meeting, but was sold about proceeding with them when, essentially, I was not sold high hopes and/or golden dreams.  In my view, if they were just interested in my money, they would have simply agreed to find the 'version of man' I described, but instead, they were upfront about what was likely and what wasn’t.  For me, my position on it was, I had already been single for so long so clearly my "type" was probably not the best for me so chose to go in with a very open and flexible mindset.  

I chose to pay for seven matches (a match was only counted as a match when both parties agreed to swap numbers).  I wanted to give them, and myself, the best opportunity to really nail it.  My overall goal was to have my last first date.  Physically, the suggested matches were all quite different - BUT (and it’s an important but) our values, interests, and outlooks aligned. Where they didn’t, my matchmaker listened, debriefed after each date, tweaked her approach, and tried again.  

In the year+ I've been with them, my matchmaker really got to know me.  I mean, really know me.  My quirks, my personality that seemed to be rooted in both tradition and fierce independence, and the unknowingly unhealed parts of me; offering her time, energy (both in/out of hours) and care when it was needed (thanks, Ellie).  I had no issue that between matches there were a good two to three months because is it not more important that this is done correctly rather than rushed through?  A friend of mine once told me, "nothing happens before its time" and it has become somewhat of a mantra for me.  Rest assured that even if you're not getting weekly updates, they're working away in the background to nail this for you (call or text them if you're feeling a little anxious, it's really not a problem).  When the time is right, you'll have a match winging its way over to you.  

After a few unsuccessful matches for various reasons, I was offered the opportunity to meet with Michelle for a coaching session.  This, I found really helpful.  We were able to discuss each match in detail, look for patterns and suggested mindset/physical shifts that may help me out.  For example, I was often rushing to a date in the middle of a workday so never really switched off 'Work Alison' to 'Date-Ready Alison'.  Little things like that.  Plus, I now had both my matchmaker AND Michelle who'd both met and knew me pretty well - lucky me!

Suffice to say, it was my penultimate match where I was gently encouraged to be flexible, think outside the box and just try (what's the worst that could happen right?) and SUCCESS!!  I've met a man who's truly swept me off my feet and seemed to have come from nowhere!  He makes me really happy in ways that I didn't really think occurred in real life and didn't know that I needed.  Although it's early days, I'm flirting with the idea that I may, in fact, have had my last ever first date!  Thanks guys!!!

So, take a chance. Think outside the box. Try something new. There’s a reason your “type” hasn’t worked so far, maybe it’s time to meet someone who actually fits.  Good luck!!

As someone who has spent years living and working overseas, with a career that demands discretion, dating has always been a challenge. Traditional methods and apps never quite worked for me—they felt too public and impersonal. That’s when I found Ignite Dating, and it made all the difference.

From the moment I met Michelle and her team, I felt understood. They weren’t just there to set me up with someone; they genuinely cared about my situation. Michelle, with her clear insight, advised me to focus on stabilizing other parts of my life before diving into dating. Her advice was spot on—it gave me the space I needed to be ready for a meaningful connection. That kind of thoughtful guidance is rare, and it showed me that Ignite Dating was about more than just finding a match.

When I was ready, the process was perfect. They took the time to understand what mattered to me—my values, my lifestyle, my career—and ensured every introduction felt right. The discretion they maintained throughout gave me peace of mind, which was essential for someone in my position.

Ignite Dating has given me hope again. It’s not just about dating; it’s about finding a partner who fits your life, on your terms. I can’t recommend them enough to anyone facing similar challenges.

I really wanted to post this review as mark of my respect and appreciation for the professionalism and care I am experiencing with the team at Ignite Dating.

Probably like many others, I've tried several other memberships, only to be disappointed and hugely underwhelmed.

Michelle and her team are fabulous. Not only are the initial assessment stages thorough and engaging, but the onboarding and matching processes are personal and very well tailored.

I had the pleasure of meeting Michell at Soho House, she really know's her stuff and is worth every part of my investment, taking care and time to follow up.

Like many things, life and opportunities are what you create for yourself. There's no magic wand, but I urge anyone who's currently on the fence to take the jump, talk to the team.

It's a yes from me, 5 stars*****

I began my relationship with Ignite at a time when I was really lacking in confidence and direction in my dating journey. I wasn't meeting the right men and felt a bit lost in the sea that is online dating.

Michelle and her team have been by my side every step of the way. They are hugely responsive to communication, including sometimes out of hours and always go the extra mile to help you.

It is right to say that with a matchmaker you need to go into the experience with an open mind and a flexible approach to things. I have had some wonderful experiences, and even though I haven't met my dream man yet, my life has been hugely enriched. If you are in doubt - do it. You won't regret it.

This review reflects my personal experience.

I paid to join Ignite Dating on 29/03/24. I paid in two instalments. I then heard next to nothing, finally having chased, receiving (in my experience as a former headhunter) a very amateur profile and having a photoshoot arranged with a photographer who was unknown to Ignite.
I received one potential profile from Ignite on the 16/05/24, 48 days after I had engaged this service which did not match my criteria in any way.
Michelle later told me that they had contacted 5 other potential matches and it wasn't their fault that they didn't find me physically attractive. I received no evidence that they had contacted anybody.
I then wrote to Michelle and asked for a full refund stating that I had lost faith in this service and did not wish for them to represent me further. This request for a full refund refused.

Their T&Cs clause 5 ‘We will not be liable to refund any fees unless we are required to do so by law. Any other refunds will be at our sole discretion.’

This was only concluded by a higher authority in September 2025 in my favour, well over 50% of the fees. Ignite’s London lawyers first contacted me in June 2024. I gather from information disclosed by Michelle that there was similar circumstance with another former client this year.

In my own personal experience with Ignite Dating, I feel that their discussions with me, their presence on social media, their website and their reviews directly contradicted my own personal experience with their service. In my own experience, I found these to be entirely misleading on the service.

My experience with Ignite Dating was, in short, utterly awful and as far from a confidence building, supportive, expert lead or an empowering experience as it could have been.

In my experience for examples I noted:

• They have 11 Experts on their website to include a finance manager, in house stylist; under their own disclosure on HMRC they employ 3.
• My dedicated matchmaker, Melissa 'Lis', works part-time by her own written admission. There was barely any communication 48 days of service - when I called or WhatsApp'd, it was rarely picked up. It states under their contract - You have a nominated Dating Consultant and you can call us whenever our offices are open.
• On their website under How We Work? They state Psychometric Profiling – I had no experience of this.
• On their website, they list 42 locations - all with different phone numbers and email contacts. Having called 3 in succession – Berkshire, Tyne and Wear and Northern Ireland – all were answered by my former matchmater, Melissa 'Lis'.
• My criteria was not confirmed with me in writing – I received the 4th part of the contract (completed by Ignite at my free introductory meeting 14/03/24) on 19/11/24 - 6 months after I had asked for a full refund - I noted immediately they had taken down my phone number correctly.
• Under the Pre-Contract Terms it states they abide by the Association of British Introductions Agencies, when I contacted the ABIA I was told Ignite Dating Group Ltd is not a member of this Association.
• In terms of their online reviews, I note that on Feefo these are submitted on ‘date of purchase’ and out of the 33 in total, 5 out 5 reviews – there are 17 reviews ‘date of purchase’ on either 23 or 27 November 2023. A further 7 reviews were written within the year of their year long contract, the last being 19/07/25.

To conclude, another review I found matched my own personal experience with Ignite Dating Group Ltd is on Google left by under a pseudonym of 'Amy' for their own protection 3 years ago. There are now more negative detailed reviews online too.

I felt personally vulnerable while dealing with Ignite Dating, and that my circumstances were exploited for financial gain. From what I have learnt, it would seem I am not alone.

I’m sharing my own personal experience to warn others who may be in a similar situation.

And for clarity, Ignite Dating cannot stop a consumer writing an honestly held, non-defamatory review of their experience however hard they try…. I am grateful to Feefo and the Judge for confirming this. For a contract with Feefo, you need to ensure that every single client is offered the chance to write a review without exception. If you are a current or past client of Ignite, you can contact Feefo directly to do this.

The opinions expressed in this review are my own and based on my experience with Ignite Dating Group Ltd. I accept no liability for actions taken based on this review.

I and am so very happy to of met not only some fantastic men who just weren’t the one, but also a man who is the one ! . All it takes is one as they say and ignite have cracked it with a wonderful introduction to a man who I am very happy to of met and who I am travelling a lot with . Many thanks to the whole team .

Michelle is a phenomenal dating coach and matchmaker. She helped me step back into the world of dating after my marriage ended, and I honestly cannot imagine doing it without her. She is thoughtful, direct, and truly understands how to guide you through both the emotional and practical sides of modern dating.

She is also just a safe and judgment free space to process it all, which is rare and valuable. I met an amazing woman through Michelle. While it did not turn into a romantic connection, she was incredibly close to what I am looking for, which just shows how well Michelle listens and understands.

With her support and her incredible network, I feel more confident and hopeful than ever about what is ahead. If you are looking for real support, real insight, and someone who actually cares, Michelle is it.

Michelle at Ignite has helped me more than words can say with my confidence and resilience and navigating the trials and tribulations that embarking on a new relationship after brings.

Genuinely focused on their clients, and take time to do the job properly. They seek to understand you, challenged some of my preconceptions and assumptions, and did a great job. The process is obviously a bit “test and learn”, with moments of absolute inspiration, but it works. Every date I’ve had was great, and two were a lot better than that. Reading some of the reviews on here some people think dropping a few quid buys you a magic wand!!

The business is sound (I also did my diligence) and even their competitors rate them (grudgingly!!). Recommended

Search a love one 💕

These guys are great. They really listen and get to know who you are.

The first couple of matches were good and almost on target. At that point it was about explaining nuances and really refining.

Later matches were very accurate. I've had a few great conversations and an initial coffee where the person was ideal as a match, just the chemistry wasnt there. The team at Ignite can bring the match, sparks are likely although not always guaranteed. We have to take some responsibility for how we show up and approach these initial contacts. It doesnt mean that you have suddenly met 'the one', and what you do meet is someone with very closely matched values and personality who is single and looking for the same connection that you are.

I'm happy with the service from Ignite. It is not their responsibility to turn me from single-to-attached (thats on me), and what they certainly do is improve the chances with the connections they make.

My experience with Ignite, a dating agency that prides itself on creating many "suitable" introductions, has been profoundly disappointing and deeply disheartening. When I first approached Ignite, I was filled with hope and excitement, enticed by their grand claims of a high success rate and personalised matchmaking services. Unfortunately, the reality was starkly different, leading me to question their services and the integrity of their operations. First and foremost, the service is costly. (1k per date !! ) Investing in one's future happiness is one thing, but Ignite's fees are exorbitant, with the promised returns on this investment virtually nonexistent. Despite their hefty price tag, I found myself waiting months on end for a single date, a pace that makes snails seem hurried. This waiting game tested my patience and made me feel like a low priority despite the significant financial commitment.
Moreover, the quality and suitability of the matches could have been better. You can ignore claims to have a thorough matching process, yet the discrepancies between their promises and the reality were glaring. On several occasions, my dates' interests, values, and goals were so divergent from mine that I wondered if there was any vetting process. It felt like matches were randomly thrown together with the hope that something might stick, a method more akin to a game of darts played in the dark than a professional matchmaking service. However, the most disturbing aspect of my experience was the realisation that Ignite's claims often contradicted the experiences shared by my dates. It became apparent that the narratives sold to me were crafted more for marketing than accuracy. Reflecting on my experience, I ponder whether engaging in Ignite's services was better than doing nothing. To that end, it was not. Instead of providing a genuine pathway to companionship, Ignite sells false hope, profiting from the loneliness and vulnerabilities of others. Their service felt more like a money-making machine than a heart-joining endeavour, with little to no regard for their client's emotional and financial well-being.
In conclusion, I cannot, in good conscience, recommend Ignite to anyone seeking meaningful connections. The mismatch between their lofty promises and the delivered reality could be better to overlook. Prospective clients will likely find more genuine opportunities for connection through alternative means that do not involve draining their bank accounts for the illusion of a match made in heaven. In its current form, Ignite is a lesson in disappointment and a cautionary tale for those searching for love.

I was very disappointed with this matchmaking service. I paid for 3 matches in 6 months & it took over a year for then to find these for me. The first 2 were not a good fit & didn’t meet my criteria. The 3rd match never even met me. Months went by between matches with no contact from the matchmaker. I was promised a premier, personal service & was told they were confident they could find me grear matches. Instead it was disappointing & a very expensive waste of money. I do not recommend.
I have just been contacted by the business saying they intend to respond to my truthful. accurate review in order to “protect their brand.” Their response was factually untrue on most counts as I pointed out to them & I detailed this to them. Having read their response below,
I am shocked that they would respond so unethically to my factually accurate & truthful review.

After exiting my marriage and as a busy professional, I didn't want to return to online dating. I was recommended to Ignite Dating by a colleague who had used their services. To date, I have had three matches and each one has been a great experience. Their team know the industry and really understand people and the dynamics of a busy life. Whilst I haven't met my one yet, I feel confident I will and I have actually enjoyed dating again.

I was tasked by my CEO to find him a dating agency. After speaking with all the main agencies, we decided to work with Ignite Dating. Julie, who interviewed him, was knowledgeable and understood the complexities of his multi-national and location lifestyle. He decided to work with the MD, Michelle. He is now in a relationship after a few months of working with the company and has highly recommended their services to two friends. If you are wanting a discreet and honest service, from a team of trained professionals then I highly recommend Ignite Dating.