eatnatural.com Arvostelua 

Bars have shrunk by 20% from 50g to 40g. Still expensive and nothing but greed!

Used to be my favourite cereal bar but now seeing it’s been reduced by 10g is disgusting- but just so happens packaging is the same size you can’t tell. Us consumers aren’t stupid so stop treating us like we are. Will make my own from now on.

Please could you put some almonds back into the almond and apricot bars? I just had a bar with not one almond in it! Surely that is mis-selling. Ingredient ratios used to allow a few almonds per bar however they are made. Now you get one or none! Also, pls change the dietary information on the back because it is now sweeter than the original and is a squishy sugary mess. Is popped rice cereal too expensive to put in a decent amount for 80p per bar? Now using mainly dessicated coconut that is like sawdust compared to the original coconut shavings. I won't complain about the shrunken new size here but please don't insult your customers with this inferior product. I rushed out to buy them on offer thinking it's just a change of size and packaging. Waste of money! I found a few of old version and this new rubbish does not compare at all. Thank you

As with so many others I have bought these bars for years as they were a cut above. Yesterday I ate my last one. Diminishing size, increasing price and key ingredients reduced to a minimum. Also why is Eat Natural the only firm to have problems sourcing Brazil Nuts!!
Taking its customers for a ride.

I didnt see on your box any marketing speak to really advertise the changes you've just made. So I thought I would help, here goes:

NOW EVEN SMALLER!
THE SAME GREAT TASTE, THE SAME PRICE BUT UP TO 20% SMALLER BARS. SO THE SAME TASTE BUT EVEN LESS VALUE! YOUR POCKETS AND STOMACHS MAY BE LESS FULL BUT THINK OF THE WHOLESOME GOODNESS TO OUR PROFITS.

You're welcome.

Used to like these apricot bars as a proper snack but with recent shrinkflation I won't be buying again - no longer satiating enough and taste seems to have worsened as well - got dryer. A shame as these used to be my go to. Happy to pay more for a good quality product!

Last time I ever buy these.
Shrank by 5g (11%), and has tasted progressively worse. Bye bye!

Once the best snack bar on the market, now just another example of corporate greed.

I don't normally review brands but like everyone else I've just noticed the shrinkflation (same price but less product)! I just got a bar out of the drawer and firstly thought it tasted much blander than usual and secondly then realised it were much smaller too. I looked online (as some sites are still showing the old packaging) and it confirms they've gone from 45 to 40. It also shows they've changed the ingredients! Peanuts have increased but dark chocolate decreased by -3% and they're no longer adding shredded coconut nor are they calling out their percentage of honey which makes me think they've also reduced it dramatically. Such a shame as this was always my go to snack I'm really not a fan of the new taste and size so will have to find an alternative. I wouldn't normally review so low but disappointed they did this and didn't mention the change in ingredients on the packaging. I wouldn't have minded too if the price had gone down at the same time as the size reduction but to keep the price the same and also change ingredients doesn't make sense.

Shrinkflation.....probably one their worst marketing decisions ever. I have been a long term consumer, probably get through 4 boxes every week. Now the latest bar is just a child's portion and not sufficient in size for a snack. Total rip off. They will be using this as a case study in business schools in the future on how companies undermine their own brands, lose hard won loyalty and self destruct.

Just like the many other reviewers Eat Natural has been my daily health snack! A dark chocolate with cranberries and macadamias is rarely missing from my bag! You can say I binged on it! Yesterday I ran out of stock so went to buy ten boxes@ £2.40 each! I was wondering why the viewing window at the front of the box was not present with the new packaging. I hadn't engaged with the 3x40g which was written at the top. I got the shock of my life when I opened a pack this morning! I reached for the old packaging from my recycle bag to check my eyes were not deceiving me! A 45g bar downsized to 40g for the same price??? That's 80p for one of those bars! And the taste...awful! Nothing like the previous taste! Tastes dry! You can count the number of cranberries using the fingers on one hand and macadamias .... forget about finding any! I can't be bothered to drive to Tesco to return the boxes - I would rather save my petrol - and I definitely will not be bothered to buy anymore Eat Natural bars from now on!

I have been eating these bars for a healthy breakfast for years and I am disgusted that they are the latest victim of shrinkflation. Now they are not worth having. It is better for me to go to a health food shop and buy a full sized bar of something at a higher price. By the look of the complaints here the only shrinkflation that will take place is in the firm's turnover!
If this carries on we will all need to go shopping with a magnifying glass!!

Like many others have commented, the bar has shrunk in all ways. So if the company wants to keep the cost down, the next logical step is to no longer sell them. As they keep shrinking people will stop buying, as have I.

I used to quite enjoy the Eat Natural protein bars for a quick snack.

I was tolerating constant price rises however unfortunately Eat Natural have now shrunk the bars significantly and tarted up the packaging in an attempt to disguise another price rise.

However so small just not worth buying anymore. Often very dry too like past Used by Date. Nobody likes the deceptive tactics either.

Everyone appreciates that prices do inevitably increase especially in high inflation periods but not to this extent.

Vegan Bars - I've been buying and eating these bars for the past year or two; the boxes of 4 x45g have always been in the region of £1.50-£2.00. Now, £2.50 for 4x 40g bar... the name has changed very slightly, like the company is trying to say its a new product... wrong! Still the same great taste, just less of for more. I showed a colleague of mine one of the old bars against a 'new' one... got a picture of it also, but cant load on here. Very naughty Eat Naturals - when people are thinking they're doing better eating wise by using your products, and you go and scrimp them :(

Dark chocolate bars with ginger 45g bar now reduced to 40g.
And if course as product size decreased the price increased.
These were £2 for 3 often on offer multibuy buy 6 packs for 10.
In last 12 months the has gradually disappeared.
Now this week the 40g bars are 3 for £2.50
Thus 135g 3x 45g cost £2
Now 120g 3x 40g cost £2.50
Shrinkflation from the natural bar company.
I reached out to them and Ferrrero and I got standard spiel of rising costs but zero explanation of the deceptive size shrink.
Package branding slightly changed to make it look like a new product at same time.
Keep going shrinkflation greedy companies you stay oblivious to the cost of living crisis you ate fuelling and watch as you lose customer loyalty in droves.
Don't you get it?!
We cannot afford the existing prices So certainly not increased ones.

Long term buyer of product. Notice sadly diminished quality, reduction in nuts and seeds and whole pieces across the range of granola - sawdust quality now tends to be present at bottom of box when it empties, which I now have to discard. Appeared since Ferraro takeover ? Similar to what had happened to Lizzie’s Cereal. If this continues will seek out other individual brands as this is is disappointing, and not unexpected, unfortunately.

“NUTS & SEEDS with Honey”. When this first came out it was a great product BUT now hardly any actual nuts and seeds !!!!!

I have been a loyal customer of the brand for years, and recently I had an issue with a product; I sent an email to the customer service to complain; they replied promptly, ensured a very good follow up, with great communication, and fixed the issue in a very satisfying way.

Müsli with small plastic pieces included. I found that twice.
Dont trust this food.