£606 lost – absolutely no goodwill or compassion
We booked an Alton Towers short break costing £606.02 for 2 nights. On the day we were due to arrive, our car serious breakdown in France, making it physically impossible for us to reach Alton Towers as planned.
We were not asking for a refund. We explained the situation immediately and simply asked them to move our booking to alternative dates so that we would not lose the entire £606.02 in 24h in advance.
They refused.
We escalated the matter and explained the exceptional circumstances, but a manager has now confirmed their “final standpoint”: no date change and no refund. Their solution was effectively that we should claim through travel insurance.
This was particularly upsetting because this was a family trip with our young child. We were not cancelling because we changed our minds. A vehicle breakdown abroad prevented us from getting there, and all we asked for was some flexibility to use the money we had already paid on different dates.
Companies are entitled to have terms and conditions. But they are also entitled to exercise discretion and show goodwill when genuine emergencies happen. Alton Towers explicitly chose not to do so.
£606.02 retained, no alternative dates offered, no meaningful solution, and absolutely no goodwill or compassion towards a family facing circumstances completely beyond their control whatsoever.
Extremely disappointing customer service from a company whose entire business is supposedly built around families.







