Trends in Trust - The Trustpilot Blog

Blog - Trends in Trust

Verified user review

Trustpilot User Verification 

We've introduced a new function that allows reviewers to verify their identity when posting reviews on Trustpilot using a photo ID and a selfie. 

A man looking at a laptop and woman looking at a tablet

Verify your identity on Trustpilot 

This year, commit to community and shopper confidence by verifying your identity

Trustpilot Transparency Report

Transparency Report

Trustpilot has always been about bringing consumers and businesses closer together - creating a place where trust can be earned. Read our first-ever Transparency Report. 

Launching our first-ever Transparency Report

A letter from our CEO reflecting on 2020 and hoping for more positive change in the world around us in 2021.

Peter Mühlmann, Founder and CEO, Trustpilot, in a brown jacket and black turtleneck

A year to forget - a promise to remember

Trustpilot logo on a wall with the line "Where millions of consumers set the bar for trust"

Our Trust Promise

Trustpilot announces seven new initiatives as Founder and CEO vows to fight for trust in online reviews.

A letter from our CEO announcing seven new initiatives as vows to fight for trust in online reviews.

Our trust promise 

rainbow washing

Health claims and misleading packaging

Greenwashing and other lies

In our series Trust in the Age of Scamming, Trustpilot is exploring common consumer scams. We’re looking at how some companies claim their brand is purposeful or ethical while being unable to substantively back up their claims.

Greenwashing and other lies: What companies will say to win your business

we are all concerned about fake reviews

Detecting fake reviews and how Trustpilot is fighting back 

Five-star fraud Fake reviews are coming for your wallet

Woman in striped long sleeved t-shirt sits by a white table with her smartphone

Reviews are an important part of the purchasing process for many consumers, but what happens when reviews are manipulated? We're looking at how to assess review authenticity so you can avoid being scammed by fake reviews. 

THUMBNAIL: Fake reviews are coming for your wallet

Luottamuksen trendejä

This year, commit to community and shopper confidence by verifying your identity

Launching our first-ever Transparency Report

A year to forget - a promise to remember

Our trust promise

Greenwashing and other lies: What companies will say to win your business

Five-star fraud: Fake reviews are coming for your wallet