Affinity Care Advisory Arvostelua 33

Horrific! Spent half a year chasing one person after another, was finally told that our submission would be done that week, to receive an email that the company has been liquified. We have lost 3k to this company, and now we have to re-start!

Paid for services, asked if we needed CQC registration - advisor adamant after asking for clarification twice due to other businesses operating without registration doing the same services- that we needed CQC accreditation. Failed to delivery 2hrs of coaching owed under payment made, stopped replying to emails when I informed them that the CQC (after 6 months of waiting and delaying business opening) had stated we didn't need to register as we weren't in scope. Rejected any claim for refund. Dishonest business. If anyone needs to see email communication as proof please contact me. Contemplating legal pursuit on this company.

Absolutely disgusting, ringing me everyday until I paid the £3k, in March, 3 weeks later I got a the liquidation email, during this 3 weeks I’ve had one teams meeting, the advisor has reached out and asked me to go with her directly as she’s been made redundant for another 2.5k. Reported to action fraud and trying to retrieve funds

We paid £3,600 to Affinity Care Advisory in March 2026 for services that were never delivered. Communication stopped shortly after payment, and the company has now gone into voluntary liquidation after several canceled appointments.

Based on our experience, we believe we were misled and have suffered a significant financial loss. We would strongly urge others to exercise extreme caution. Total scam. We have reported them to Action Fraud.

They are big Time fraudulent company , everyone should avoid them by all. We got dupe by affinity care of sum of 3,200. We are reporting to fraud department

Directors need investigating, they are a scam.

As a brand new domiciliary care company, we trusted Affinity Care Advisory to help us through what is already a stressful and difficult CQC registration process. In February 2026 we signed up to their Gold Plus package and paid £3,600 because we genuinely believed we were putting our business in safe hands.

At the time, everything appeared professional and legitimate. We were reassured repeatedly that our application rebuild would be handled properly and progressed quickly. We provided every document requested almost immediately because we were eager to finally move forward after previous CQC setbacks.

Sadly, that never happened.

Weeks turned into months with very little progress, poor communication, cancelled meetings, unanswered calls, and constant chasing for updates. The most upsetting part is that while we were trusting them with our future, Companies House records now show a financial charge was registered against the company in March 2026, yet new clients like ourselves were still being taken on and paying thousands of pounds.

We have now been informed the company has entered voluntary liquidation, leaving us not only out of pocket financially, but also emotionally drained and significantly delayed in getting our care business registered.

For a new provider trying to build something honest and positive in the care sector, this has been heartbreaking and incredibly stressful. We just hope no other small care startup has to go through the same experience.

Also when a director knows the company cannot fulfill the order (because they are about to go bust) can be considered wrongful trading or, in extreme cases (maybe in this case as I’m looking at recent posts), fraudulent trading under the Insolvency Act 1986.

The most striking red flag is that they filed Dormant Accounts for the period ending 31 January 2025.

They were actively charging clients ( paying £3,500+) during 2024 and early 2025, filing dormant accounts is a false declaration to the UK government. This is often done to hide turnover or avoid tax scrutiny.

Signed up several months ago - initially all seemed positive

Got an email today to say they were proceeding with voluntary insolvency.

I engaged Affinity Care Advisory for their “Gold Plus Registration” package to support my CQC application, with the promise that the application would be ready for submission within 12 weeks.

This timeframe was not met. Over 24 weeks later, the application remained incomplete. Communication was inconsistent and largely reactive, requiring repeated follow-ups from my side.

The quality of the documentation provided was also SIGNIFICANTLY below an acceptable standard. Policies took over three weeks to be delivered from when they were supposed to be ready and contained multiple errors, inconsistencies, and formatting issues. I ultimately had to convert the documents from PDF into Word and completely rework all policies and supporting materials myself, which undermined the purpose of engaging a paid service.

At a critical stage, when I was ready to submit, the assigned 'specialist' was unavailable, and no alternative support was provided. This resulted in further delay and lack of appropriate oversight at a key point in the process.

On this basis, I do not believe the service was carried out with reasonable care and skill, nor within a reasonable timeframe, as required under the Consumer Rights Act 2015. The service also did not reflect what was agreed at the point of engagement.

The company has now entered voluntary liquidation, and I will submit a claim as a creditor. I will be seeking a full refund on the basis that the service was not delivered as contracted.

Overall, this experience resulted in significant delays and required me to complete substantial work independently. I would advise others to stay well clear.

My experience with Affinity Care Group has been deeply unsatisfactory and has raised serious concerns regarding the quality and reliability of their CQC registration support service.

I engaged their “Gold Plus Registration Support” package and paid in full in advance. Over a prolonged period, the service was marked by repeated delays, poor communication, and a lack of effective oversight. More importantly, I have since obtained independent advice from both a qualified legal professional and an experienced CQC specialist, which indicates that the application was fundamentally misadvised and structured incorrectly from the outset.

This has had significant consequences. The position reached with CQC required submission of documentation that is not feasible due to legal entity inconsistencies—issues that should have been identified and addressed at the initial planning stage. As a result, I have been placed in a position where I have had to withdraw the application to avoid a likely rejection.

Despite these substantive concerns, the response from Affinity has largely focused on attempting to rely on contractual clauses and attributing responsibility to me, rather than addressing whether the service provided met a reasonable professional standard. In my view, this falls materially short of what would be expected from a specialist provider offering regulatory consultancy services.

The outcome is that I have lost considerable time, incurred unnecessary stress, and paid for a service that appears to have been fundamentally flawed in its delivery.

Based on my experience, I would strongly advise anyone considering this service to seek independent advice before proceeding.

We engaged Affinity Care Advisory to support our CQC registration, agreeing a 2–4 week turnaround directly with Simon Kett. We paid £3,000 for what was presented as a specialist, tailored service.
Unfortunately, the experience was extremely disappointing.
The work took around 4–5 months to be delivered, with multiple missed deadlines and very poor communication throughout. We were repeatedly chasing for updates. During this time, our assigned specialist (Nix) left the company without us being informed — we only discovered this when emails began bouncing back. When we contacted Affinity, we were told they were dealing with staffing shortages and illness.
We were given revised completion dates, first the end of November, then pushed again to 16th January. On the very day of the January deadline, we received a call asking for documents we had already provided months earlier (in September), which strongly suggested the work had not been progressed and was being rushed at the last minute.
When the pack was finally delivered, it contained 55 separate errors.
Rather than reviewing and building on the policies we had already provided, they appear to have replaced them with generic templates used for other companies. This resulted in multiple serious inaccuracies, including:
Incorrect company names left throughout the documents
Wrong registered manager and director names
Incorrect location and service details
Repeated references to RA3 (supporting adults with substance misuse), which is completely unrelated to our service and not something we intend to provide
In its submitted state, this pack would certainly have been rejected. More concerningly, the scale and nature of the errors could have raised serious questions with CQC about the credibility and safety of not only our application but our service.
Affinity did offer a partial refund of £1,250, then £1500, but this was conditional on signing a confidentiality agreement, which we were not prepared to do given the extent of the issues.
We ultimately had to pursue a chargeback through our bank to recover the full amount.
Based on our experience, we cannot recommend this service. For something as important as CQC registration, attention to detail, transparency, and reliability are critical — and unfortunately, these were not delivered here.

I would like to thank affinity & Rosie who did my mock fit interview on Wednesday 14th January 26, for all there help and support through my registration application process, from start to finish affinity have very professional and kept me up to date we any information i needed to know.

I first contacted Affinity Care Advisory in December 2024 and booked their services in January 2025 to support my CQC registration. Over the following 8–9 months, my application was rejected three separate times, each rejection due to mistakes in the documents they prepared. These were not complex issues but simple and avoidable errors that should never have been missed by consultants claiming to be specialists in CQC registration.

What made the situation even more concerning and upsetting was their attitude towards these rejections. Instead of accepting responsibility and correcting their mistakes, they repeatedly suggested that I should write to CQC and argue that CQC were wrong. On occasions when I pointed out errors before submission, I was told “it’s fine” — only to later be rejected because of those very same mistakes.

Affinity’s website and advertising present the company as experienced, high-quality CQC registration consultants, but my experience has not reflected this at all. The process caused me unnecessary stress, wasted almost a year of my time, and delayed my plans significantly.

I have now received my full refund, and I appreciate that resolution. However, no amount of money can replace the lost time, the repeated stress of three rejections, and the frustration of working with a consultancy that did not deliver the quality they promised. For these reasons, I am leaving a one-star review.

Rosie Monger and Nicola's performance was exceptional. Her ability to impart knowledge effectively and instil confidence in you was truly remarkable. In my opinion, this is a highly valuable skill, and it was a pleasure having Rosie Nicola guide us through the CQC registration process.

Also Simon Kett was particularly invaluable. his ability to create a comfortable and stress free environment was commendable.

Did my coaching session with Rosie and Nic. Both were wonderful and extremely helpful. Gained lots of knowledge and got a lot of practice done. Highly recommend their coaching sessions.

I was contacted by affinity care advisory at my current role and was so impressed by their professionalism and helpfulness that they were a no brainer to contact when we needed assistance in a different venture. The process has been seamless and every point of contact has been professional, knowledgeable, patient in explaining what processes are needed and how. They have understood our needs and due to an already busy schedule have applied zero pressure to move forward. This service over delivers and is one I’m going to recommend to anyone who starts a this journey. The only downside is that I could only give 5 stars when 7 or 8 would be more accurate

I contacted affinity care advisory about 6months prior to commencing the process and the communication was as present from day one as it was from commencing the plan. The discussions regarding which option to chose, the differences and best route for myself and my business was perfect. I was very well informed of the process before making the decisions i needed.
I was introduced to my specialist Rosie whom managed my application with me, she was amazing. So supportive, informative, well educated for the areas I needed guidance on to ensure the application was done to the best standards that would be expected. This provided such a relief to this process for me. Being both nurses provided me comfort that her experience and knowledge she would be able to relate specifically to my understanding of the business and its needs for now and the future. Communication again was perfect, available when ever i needed within her working hours to answer any questions i had both email and call. i felt this was so easy with even the smallest of requests, and nothing was too much trouble.

i was allocated with a business plan specialist Louisa for ensuring all strengths, risks, financial stability, financial stability and sources was understood to ensure CQC knew how my business would start and thrive using evidence. I was able to have a lovely chat with Louise to let her get to know me and my business to ensure this is reflected well in statements i provide. Her knowledge and skills again are just what i needed for the best application being created for my business. I look forward to taking the next steps - again with Rosie's support to submitting my application and awaiting interview. They have also offered support in this area to ensure iam well equipped for this stage of my application.

Good Experience, she's friendly nice and calm, also a good communicator and listener

The service is fantastic, they respond fast to emails, every time I have rang the company they go out of their way to help and answer my questions. The entire team from the customer service team, Andy and Sarah. If somebody asked me, I would certainly refer them to Affinity.